Big Machine Vodka Spiked Coolers Official Partner of SRX Auto Racing Series

Big Machine Vodka’s popular new Spiked Coolers was named as an official partner of this summer’s inaugural season of SRX, the Superstar Racing Experience. The short-track series kicked off on June 12 at Stafford Motor Speedway and ends July 17 at Nashville Fairgrounds Speedway.

The six-race season airs on CBS on Saturday nights and features a star-studded list of drivers including four-time Indy 500 winner Helio Castroneves, Tony Stewart, Bill Elliott, Tony Kanaan and more. The racers compete in identically prepared racecars on a variety of short tracks which promises high-speed action and entertainment both in-person and on TV.  

As part of the sponsorship, Big Machine Vodka Spiked Coolers is the primary sponsor on a car that has already led a lot of laps this season… the pace car! In what is certainly the ‘coolest’ pace car in racing, and already a fan favorite, SRX Series creator Ray Evernham and Big Machine’s Scott Borchetta recreated the famous red hot rod that is part of the Big Machine Records logo.  

To cap off the season, the SRX Series finale will take place in Big Machine Distillery’s backyard of Nashville, Tenn., which is rapidly establishing itself as the country’s top entertainment destination. The star-studded event will take place on July 17 at the legendary Nashville Fairgrounds Speedway.

For tickets and info, visit SRXracing.com.